CHALLENGE: Compare the ways you are currently getting customers...
Referrals, Word Of Mouth, Client Retention, Follow-Up Marketing, Building Buying Relationships... Are You Really Up To The Challenge?
The practical roadmap
that will carefully steer you away from mistakes & run supercharged
results directly to your bottom line...
From: Martin Russell
(with Michael John)
If you would like to finally discover how to
effortlessly attract the maximum quantity of awesome customers without
having to risk a lot of money, this will be the most important message
you've read in a long time...
Here's What Some Of The People Who Have Already Taken Action On These Lessons Say...
"I am a business attorney
in Montreal, Canada. I have been so busy with clients since using
just two of the techniques I picked up from your course. Now I
don't even have time to do the rest. I hired two more employees to
help me just to catch up. Your course really works."
- Ilias Kaperonis, Montreal, Canada
"Two weeks before opening
our business and for a month after opening we placed advertisements in
the local paper, which has a circulation of 31,000, and had "no"
response whatsoever. Around this time I had "stumbled" across your
"Word of Mouth". Last month, our second month of trading, rose by a
whopping 51% placing our business now in profit mode after only six
weeks of trading. Everyday we get new clients and 60 % of them are
due to referrals...when everybody was telling me that it would take
at least 12 months for a new business to commence making a profit...I'm
glad I didn't listen to them!! So, thank you, for your valuable advice!
- Valerie Carew-Reid, Queensland, Australia
"Hi, my name is Stephanie
O'Donnell. I opened my own salon in January
2005, and shortly after I purchased the "Word of Mouth Magic". After
reading this I was so pumped up to get to work the next day and start
planning on ways to use your ideas to bring in more clients to my
salon. After talking with the other stylists we decided to use the USP
(unique selling proposition) method. Most of our clients usually
complain of going to a hairstylist and asking for one thing but getting
another. So we came up with this- "We listen to you needs and give you
the look you want. If you are not happy before you leave, your
appointment is Free!" We have received so much positive feedback on
this and our referal rate has doubled. Also I don't know of any
other salons around us that offer this. This has helped us gain new
clients as well. I am so thankful for purchasing the "Word of
Mouth Magic". I still refer back to it to get new ideas. Thank you
- Stephanie O'Donnell, Kentucky
"Ever since I was lucky
enough to discover Martin Russell's Word of Mouth method, I have
included his URL and philosophy as part of my teachings. Before Word of
Mouth Magic, it traditionally took a North American 3 years to build an
entrepreneurial business which would entirely support oneself, and an
additional 5 years of advertising before one could totally depend on a
word of mouth reputation. Martin Russell has indeed taught the hungry
entrepreneurs "how to fish"... instantly!" Diana B Cherry,
"The material I
purchased from you is terrific....I've owned businesses for a
number of years...always thought that I "got it" but you've made me
realize that I have truly missed opportunities along the way. I
recently purchased a business "a ways out" of my normal frame of
reference and I was looking for info on referral marketing when I ran
across your info. It's good reading.....and in particular, I have
appreciated the little followup email "tips" - really encourages me to
open up the .pdf and review. It's such a great way of reinforcing info
and building on it. Thanks so much... I have already received more
than a full return on my small investment with you."
- Merle Brown, Kansas
"Thank you for your
brilliant ideas and implementation examples. Finally some practical
marketing steps to increase bottom line for the small entrepreneur."
- Penny Govender, South Africa
"Hello Mr. Russell, your WOM program has
helped my business out tremendously. So much, in fact, that it created a
problem for me in that I desperately need to hire another person, but I have to
somehow make the time to interview, hire, then train. That's not the
problem. The problem is that in order to do that my customer service is
going to suffer because I have to take that necessary "step backward"
to make the next "two steps forward." What a nice problem
- Jaime Aguayo, Whittier, CA
"Word of Magic has been
very helpful to my husband who is the Sales Manger for a landscaping
business. He feels that he is dealing with potential customers in a
much more positive and persuasive manner since reading your book. We
took a cruise just to relax and read and your book was foremost on his
reading list. Thanks"
- Sherry Butler, Florida
"I have found the "Word
of Mouth Magic" package extremely valuable in my business. I own, with
my partner, a martial arts academy, which we run as a business selling
training programs for self confidence and self esteem development, in
addition to providing good self protection skills. The material and
skills provided by the "Word of Mouth Magic" package enabled us to
improve our program selling percentage by developing our rebuttal
skills when selling the programs. Thanks for the excellent information
and I recommend it to anyone interested in improving their sales hit
- Dr Geoff Aitken PH.D., New Zealand
"We are using the "Word
of Mouth Magic" referral program to get new clients for our automotive
service business. Right now we are offering "free gasoline" both to our
new clients and the folks that refer them. This encompasses the "what's
in it for me" aspect for people referring clients to us. The new
letters and cards offering the gasoline, which is something we all have
on our mind right now, are just beginning to go out. But, so far the
response is really good! We offer $10.00 in free gasoline to all new
clients who spend $40.00 or more in parts and labor to have their car
serviced. Our referral clients, who hand out cards to their friends,
family, etc... can earn up to $45.00 in free gasoline! Fuel prices are
on everyone's mind right now, and we also are being sure to support our
local charities who help out with winter heating costs for those many
people who are struggling to keep warm during the winter months. We
don't actually use this as a promo for our business but we let our
clients know that we support charities in our area on our website.
Thanks! And thanks for the great ideas!"
- Donna Rogers, North Carolina
"We concocted a variation
of the referral programme, called the marketing partnership agreement.
The programme rewards a family in the order of $50 off the cost of
their $5,000 treatment for each qualifying family that attends a
seminar that THEY organise. We know that if enough of the right
associations and support groups are contacted 4-5 weeks prior to a
presentation, we can expect a good turnout at any of those
presentations. We get them to put together a list of the associations
they are planning to contact about the presentation, as well as the
contact persons within each organisation. When their list reaches 20
names, we set a date, book a venue and produce the necessary collateral
(posters, e-mails, press releases, brochures, etc) With the collateral
in hand they then proceed to invite these organisations to promote the
presentation to their membership. They understand that the more
organisations they invite, the more people will attend, the more
credits they will get. We usually manage to convert at least 10%
of families that attend such seminars into clients, who will pay
between $8,000 and $14,000 for the treatment. We propose this
programme to families who qualify for the treatment but cannot afford
to pay for all of it. We also find that volunteer organisations respond
better to parents' invitations than to ours. So, here is how we have
implemented Word of Mouth Magic to help both parents who need the
treatment but cannot afford it and ourselves to reach new markets with
very little effort."
- Kim Pomares, The Gordon-Pomares Centre, Calgary, Canada
"P.S. I have also been using
the referral cards and giving my clients a discount or product with
every three people they refer. This has been a great success."
Face facts... Traditional word of mouth
is unpredictable, time-wasting, and won't create instant cash-flow.
It's sad, but if you apply word of mouth the way 99.3% of
businesses do, you'll never become rich.
Let's be clear. Word of mouth has probably put
more businesses on the map than any other single form of business
promotion in history. But to be consistently generating huge amounts of
word of mouth these businesses are often acting completely differently
from all the rest. So...
Here's an example of Martin's...
"Since Day 1
of my counselling and hypnotherapy practice, 98.4% of all my clients
have come directly from referrals.
And in the last 12 months, despite being
one of the most expensive medical therapists in my city, each word
of mouth referral has cost me less than the price of a letter
Some people will tell you it's hard just
getting one referral from every 10 customers. And they are correct...
IF you do word of mouth marketing the way they do it!
These strategies can work no matter
what type of business you are in. For example, we personally use
word of mouth to grow our other business interests, our consulting
work, as well as the online profits from this site.
But before we dig
into just a few of the ways you can use these methods for your
business, let's introduce you to some interesting (and money-making)
facts about word of mouth. Here's why applying word of mouth marketing
Hugely More Profitable
starters, you can grow by word of mouth for an amazing $0. This is
This is why word of mouth is the
least risky (and most profitable) way to grow! And because
word of mouth customers are so much more profitable, it will come as no
surprise that if you aren't yet systematic about word of mouth
Sitting On An Untapped Goldmine!
what does all this mean for you?... We've finally
written the complete word of mouth marketing book that, we believe,
fills a huge void most business owners and marketers struggle in. The
book is called "Word Of Mouth Magic". It's 71 jam-packed pages
of every tested tool, strategy, and technique we have ever
successfully used to bring in hundreds of additional customers, using
word of mouth!
In just a minute we'll share with you what others say about "Word
of Mouth Magic". But first we will give you a small taste of how much
it can dramatically and positively impact on your business results.
Here's some of what you'll discover when you
put your hands on "Word Of Mouth Magic"...
15 Proven ways to train your current
buyers and prospects to become a tireless, pumped-up, on-call salesforce!
The absolutely essential 3 decisions you have to
take before you put in place any word of mouth marketing strategy.
This alone can save you thousands!
A truly "no-brainer" (yet commonly overlooked) way to
attract the highest quality, highest profit, and
most enjoyable clients by referral... automatically!
can dissect your customer's real-life frustrations to install
compelling reasons why they need to come to you... and why, once
they buy, they’ll hang on to you for the rest of their life!
you are already sitting on the best goldmine around...
and the exact strategies to start to profit from it immediately!
you can leap frog over your competitors with tested referral
strategies that are so simple you'll be amazed so few people
are using them.
The story of an AMAZING Australian dentist who's taken
his phone number out of the directory, locked his practice doors and
doesn’t take more clients except by invitation, and yet... his
income is triple the average dentist, from a brief 3 day week!
The real reason people actually end up buying - the
timeless truth of master sellers, entrepreneurs and "high-flyers" is
to save $10,000+ a year on marketing costs with this simple little trick,
and it only needs a few hours of your time... page 41 reveals it all!
"Word Of Mouth Magic" can completely alter the way you look
But instead of just taking us at our word, here's
what some marketing experts have to say...
"I used the exact same techniques described in 'Word of Mouth Magic' very successfully back in the 1960s - and - I have used those same techniques online for the past 10 years ... they work, and Work, and WORK to produce more and more "real" buying customers."
-- J.F. (Jim) Straw, Multi-Millionaire Marketing Genius and Long-standing Living
Legend of BusinessLyceum.com
"'Word Of Mouth Magic' has captured
the essence of growing any business fast using the ultimate marketing
tool word of mouth.
If you want to become truly wealthy in business then you've got to be
using word of mouth. It's the cheapest and most powerful way to jump
your business profits.
Buy 'Word Of Mouth Magic'. Then read it over and over. It
is the ultimate
step-by-step guidebook to multiple streams of word of mouth income that will reward you for
years to come. I highly recommend it!"
-- Robert G.
Allen. Author of the #1 New York Times Best Sellers, "Nothing Down" and
"Creating Wealth", as well as other New York Time Best Sellers
"Multiple Streams Of Income" and co-author in "The One Minute Millionaire".
"Amazing! 'Word Of
Mouth Magic' really is a fool-proof, step-by-step roadmap to a lifetime
of endless referrals! Use the strategies in this book and you will
skyrocket the number of referrals you get and the profits you make!"
-- Joe Vitale,
International #1 Best-Selling Author and World Renowned Marketer.
'Word Of Mouth Magic' is THE way to do business
and this book gives you the tools and strategies to make this work for
you as you gain business the easiest and best way possible!"
Levine, Author, "Work Yourself Happy" and "Coaching For An
wait... it gets so much better again
You see, we've only told you a fraction of
what you'll learn in "Word Of Mouth Magic". Word of mouth stretches
way beyond what you may have realised. For example, here's how you
Of Any Marketing Campaign!
This will have your mind spinning like crazy! So sit back, take a
deep breath and...
Imagine if you could increase the profitability of almost any marketing
campaign (be it direct mail, internet marketing, advertising, PR etc)
by 50%, 100%, or even 600%. And no, we're not talking about
improving headlines, copy or any of that other stuff you can learn from
thousands of other people.
We're talking about
applying word of mouth as one of the most powerful marketing
multipliers you can find.
amazes us is that word of mouth is one of the best multipliers around,
but we've never heard the so called "marketing gurus" let you
in on this overlooked fact.
Either they simply don't know about it, or they don't wish to share it
Yes, it can be really hard to build
mega-successful word of mouth... if you don't have someone to show you
exactly what you need to do -- someone who has been there ahead of you
and can show you the way. In "Word Of Mouth Magic"
we reveal it all! We take you by the hand, show you the
roadmap, steer you away from the danger zones... it couldn't be easier.
There are so many profit making tools in
"Word of Mouth Magic". Let me expose a few more of the scorching
secrets you'll find in this marketing roadmap...
The two ways you can think about what you do -- one leads
to mediocre riches, the other to handsome fortunes. Which way are you
you can boost bottom-line profits by selecting the "top" customers you
need to sack from your business (this one insight
can change the way you view customers forever.)
How you can turn a small business from barely visible,
into the one all the people around you are taking notice of.
The simplest way imaginable to "ask" for referrals...
so you are never putting your self respect on the line by asking face
Marketing Safety Net - The one single thing you need to be
taking care of so that you forever avoid costly marketing flops.
(Chapter 10 exposes what the pros do so they profit big
without ever risking their hard earned dollars.)
Tired of being dismissed as "just another _______ (fill
in your category of business)"? Chapter 3 will take you through exactly
how you can become the obvious number one choice in your
Simple, yet commonly unrecognised
word of mouth marketing dictums you need to understand.
customers are really thinking when they are asked for referrals...
and how you this one secret alone can drive a flood of customers.
All will be revealed in chapter 2!
And to make completely sure you can
only come out a winner with this, you are covered by the...
can have a full 56 days to subject "Word Of Mouth Magic" to the
ultimate test... without risk.
If you don't feel "Word Of Mouth Magic" has
been worth it and more... in other words if you honestly feel
you haven't made at least 10-times your investment
by buying this, then we will happily refund you on the spot!
This means that you can study every
strategy, apply every tactic, benefit from every
amazing insight you discover in "Word Of Mouth Magic" for a full 8
weeks absolutely risk-free.
Is that completely fair or what?
Re-read over the guarantee for loopholes if
you like. You will not find even one. The money-back guarantee is
absolute. This is how sure we are that you will not only benefit,
but massively profit from "Word Of Mouth Magic". See if we're right!
you can well understand, with all the things you'll learn, the
incredible guarantee we are offering, and beyond that the thousands of
dollars you will save from using our costly learnings (instead of
yours), this truly is a bargain.
After all, where else can
you find a guaranteed return from your investment of 1000%?
Plus, word of mouth is a marketing method that so few
competitors are using to the level they could be.
They are all focusing on the same old, tired marketing
methods so many other people use.
just one more reason that master marketers of the caliber of Jay
Abraham, Robert Allen and Jon Spoelstra agree that word of
mouth marketing is the easiest and best way to grow a business.
Word of mouth marketing automatically separates you
apart from anyone else in your field... even if your competitors have
mastered advertising, PR, and other forms of marketing.
Special Discount Offer
Copyright © 2007 Martin Russell International Pty. Ltd. All Rights